Cookies & Similar Technologies Policy

1. Purpose of this Policy

This Cookies & Similar Technologies Policy applies to this website and aims to inform you about our use of cookies and similar technologies on www.zoetispets.com. 

This Policy does not, however, govern the use of the Website, nor the privacy terms on this Website. To learn more about our terms of use, please consult our Terms of Use; for more information about how we process your personal data on this Website, please click on to read our Privacy Policy.

To the extent any personal information is collected through our cookies and similar technologies, our Privacy Policy applies and complements this Policy.

2. What are cookies?

Cookies are a small text files that are placed on the browser or hard drive of your computer (or similar device) by websites that you visit. Cookies are typically used in order to make websites work, or work more efficiently, as well as to provide usage information to the owners of the particular website.

You can choose whether to accept the use of cookies and similar technologies in general by changing the settings on your browser, or by changing specific settings for the particular website (as set out in Section 3 below). However, if you disable cookies and similar technologies, your experience on the Website may be diminished and some features may not work as intended.

3. What cookies do we use and why?

We may use the following types of cookies:

  • Strictly necessary cookies - These are cookies that are essential for the operation of our Website. These cookies remember information you have entered on forms when you navigate to different pages during a web browser session, identify you as being logged in to our Website, etc.
  • Performance cookies - These cookies allow us to recognize and count the number of visitors and to see how visitors move around on our Website when they are using it. These cookies help us to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily. These cookies also provide statistics on how our Website is used, help us improve the website by measuring any errors that occur, etc.
  • Functionality cookies - These are cookies that are used to recognize you when you return to our Website. This enables us to personalize our content for you, greet you by name, remember if we have already asked you if you want to fill in a survey, and remember your preferences, for example your choice of language or region.
  • Tracking/Advertising cookies - These are cookies recording a user's visit to a website, the individual pages visited, and the links followed. If the cookie is set by a third party (for example, an advertising network) which also monitors traffic on other websites, this type of cookies may also be used to track a user's movements across different websites and to create profiles of their general online behavior. Information collected by tracking cookies is commonly used to serve users with targeted online advertising.
  • Social Media Cookies - Social media cookies collect information about social media usage. 
  • Analytics Cookies - Analytics cookies collect information about your use of the Website and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on the Website, help us record any difficulties you have with the Website, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Website, rather than the usage of a single person. We use the information to analyze website traffic, but we do not examine this information for individually identifying information.

Whether a cookie is considered as a 'first' or 'third party' cookie refers to the domain placing the cookie. First-party cookies are those cookies set by a website that is being visited by the user at the time. Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie (e.g. Google Analytics).

Whether a cookie is considered as a 'persistent' or 'session' cookie refers to the duration of the cookie. A persistent cookie remains on a user's device for the period of time specified in that cookie and is activated each time that said user visits the website that created the concerned cookie. A session cookie allows linking the actions of a user during a browser session. A session starts when a user opens a browser window and ends when the browser window is closed. Once the browser is closed, all session cookies are deleted.

Pixel tags. Pixel tags (also known as web beacons and clear GIFs) are used to, among other things, track the actions of users of the Website, measure the success of our marketing campaigns, and compile statistics about usage of the Website and response rates.

Adobe Flash. We use Flash Local Shared Objects (“Flash LSOs”) and other technologies to, among other things, collect and store information about your use of the Website. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also go to the Global Storage Settings Panel and follow the instructions (which explain, for example, how to delete existing Flash LSOs, how to prevent Flash LSOs from being placed on your computer without your consent, and how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time. Please note that setting the Flash player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.

Browser or Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the website you are using. We use this information to ensure that the Website functions properly.

Physical Location. We collect the physical location of your device by, for example, using satellite, cell phone tower, or WiFi signals. We use your device’s physical location to provide you with personalized location-based services and content. We also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you can allow or deny such uses and sharing of your device’s location, but if you do, we and our marketing partners may not be able to provide you with the applicable personalized services and content.

To view a list of detailed information about which cookies are used by the Website, their duration and purposes, and whether they are first or third party, click on “Cookie Settings”.

How to manage cookies?

You can change your settings for cookies and similar technologies via “Cookie Settings”.

You can block cookies by activating the setting on your browser or in the alternative a specific banner will appear and allow you to refuse or accept the setting of all or some cookies. These settings are usually found directly on the Website or in the 'options' or 'preferences' menu of your Internet browser.  However, if you use the cookies management option on the Website or your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of the Website.

Once you have given us your consent to the use of cookies, we will store a cookie on your computer or device to remember this for next time. If you wish to withdraw your consent at any time, you will need to delete your cookies using the cookie management option on the Website or your Internet browser settings by clicking the option of opting out from cookies available on the Website.

For more details on how to manage cookies, the following links may be helpful:

More information on the use of cookies can be found on the website https://www.allaboutcookies.org/, or you may always contact us in this regard by sending us an e-mail to DL-WBA-Office@zoetis.com.

4. Update

We reserve the right to modify this Policy from time to time. Any changes in this Policy will become effective when we make the revised Policy available on or through the Website.

This Policy was last updated on 29 July 2021.